- 20G GRASS FED PROTEIN: each ICONIC protein shake boasts 20 grams of complete protein from grass fed whey and casein to fill you up without slowing you down
- COFFEE WITH PROTEIN: replace your regular morning coffee with a boost of protein. ICONIC cafe latte protein shakes make the perfect lactose-free coffee with protein providing energy and 100mg of caffeine per shake. Drink over ice for a delicious low-carb, keto-friendly protein drink.
- KETO FRIENDLY: with 0g sugar, 4g fiber, 4g net carbs and 140 calories, Iconic protein drinks are a great option for those on low-carb, low-sugar or weight loss diets. ONLY 2 Weight Watchers Points per shake
- READY-TO-DRINK: ICONIC protein drinks are the perfect ready to drink snack or healthy breakfast for those on the go, providing a quick and tasty sugar-free, low-cal serving of grass fed protein with fiber and a touch of sweetness
- COMPLETE PROTEIN: unlike plant-based protein, our lactose free grass fed protein drinks provide a complete amino acid profile, BCAAs, easy digestibility and electrolytes like potassium, magnesium, and calcium. Iconic protein shakes give your muscles the natural recovery they need
From the brand
CHOOSE TO BE ICONIC
Level up your protein with ideal ingredients. No lactose, no soy, no gluten and no sugar. Lightly sweetened with a touch of monkfruit.
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ICONIC is about choosing yourself. Choosing your health, your happiness, your own success. Our products make it easier to nourish your body and mind, so you can be ICONIC.
ICONIC is always made with Quality Protein, Zero Added Sugar, and Ideal Ingredients found in nature.
Clean. Delicious. Totally Customizable. Now that’s ICONIC.
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WHAT KIND OF PROTEIN DOES ICONIC USE?
ICONIC uses Truly Grass Fed certified Milk Protein Isolate (MPI). Our MPI is the naturally occurring blend of 20% whey & 80% casein found in cow’s milk. It is never acid treated and is 99.99% lactose-free.
WHAT IS TRULY GRASS FED VERIFIED?
The Truly Grass Fed verification signifies: Non-GMO Project verification, cows that are at least 95% grass-fed, rBST-free, Antibiotic-free, and Animal welfare certified.
HOW IS ICONIC LACTOSE-FREE?
While our protein is derived from grass-fed cow’s milk, we use a micro-filtration process to skim off 99.99% of lactose.
Product Description
NEW LOOK. SAME ICONIC.
Same quality protein, same delicious flavor, dressed up in a brand new bottle.
– Billy Bosch, ICONIC Founder and CEO
Our Mission
At ICONIC, our mission is to provide you with clean, high protein drinks and powders that help you feel sustained, nourished, and energized all day long— because a busy lifestyle doesn’t mean you should have to compromise on good health.
- Lactose Free (99.99%)
- Gluten Free
- Soy Free
- Non-GMO Project Verified
- Grass Fed Verified
- Animal Welfare Approved
- Nothing Artificial
Choose to be ICONIC
Billy Bosch founded ICONIC in 2011, after struggling to find a protein drink that fit his strict standards of ingredient quality, flavor, and healthy macros.
ICONIC is about choosing yourself. Choosing your health, your happiness, your own success. Our products make it easier to nourish your body and mind your way so you can be the best version of you.
Below are our brand pillars, and to the right you can read our brand’s Mission. We are a small employee-owned brand with humble beginnings, and we appreciate the opportunity to help improve the human diet & leave the planet better than we found it. Thanks for trying ICONIC!
- Zero Sugar – ICONIC is ever so slightly sweet without any sugar or artificial sweeteners.
- Ideal Ingredients – GMO free & made without lactose, gluten, or soy.
Balanced Nutrition, Clean Label, & Ingredients You Can Trust
ICONIC protein drinks provide 20 grams of protein with ZERO grams of sugar and 4 grams of fiber, all for 140 calories per shake. You’ll also find a healthy dose of antioxidants along with beneficial vitamins and minerals like potassium, calcium, and electrolytes. We promise our protein shakes are always free from lactose, gluten, soy, carrageenan and GMOs, and we use third-party lab testing to verify that our dairy never contains harmful additives. Now that’s ICONIC.
Great Taste starts with Great Ingredients
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Convenient, On-the-Go NutritionShake up your morning with ICONIC! When you’re on the go & looking for a perfect pick-me-up, or chilling at home & craving a snack as delicious as it is healthy, ICONIC has you covered at breakfast, snack time, any time…. |
No Mix, No Mess Required |
Taste the Grass Fed DifferenceWhat makes grass fed better? Not only are grass-fed cows happier and healthier—their milk is richer in healthy fats, vitamins and minerals, and free from harmful additives. We partner with a co-op of sustainable family farms where cows graze on green pastures all year round. The result is happier cows and higher quality protein. |
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| ICONIC Protein Shakes, Chocolate Truffle | ICONIC Protein Shakes, Café Latte | ICONIC Protein Shakes, Vanilla Bean | ICONIC Protein Shakes, Cacao + Greens | |
| Customer Reviews |
4.5 out of 5 stars
2,831
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4.3 out of 5 stars
1,768
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4.1 out of 5 stars
1,500
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4.5 out of 5 stars
772
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| Price | $45.99$45.99 | $47.99$47.99 | $43.19$43.19 | $47.99$47.99 |
| Grass Fed Protein | 20g | 20g | 20g | 20g |
| Sugar | 0g | 0g | 0g | 0g |
| Calories | 140 | 140 | 140 | 140 |
| Fiber | 4g | 4g | 4g | 4g |
| Lactose Free, Soy Free, Gluten Free | ✓ | ✓ | ✓ | ✓ |
| Non-GMO Project Verified, Truly Grass Fed, Animal Welfare Certified | ✓ | ✓ | ✓ | ✓ |
| Functional Benefit? | Protein | Protein + Caffeine | Protein | Protein + Organic Greens |
| Caffeine? | 100mg | |||
| What’s it taste like? | Decadent and delicious, our next-level chocolate milk will satisfy your taste buds with real cocoa powder and light natural sweeteners. | Made with real Colombian coffee, our creamy and delicious Café Latte protein drink is the perfect jump start to your day. | Our protein-packed Vanilla Bean is rich, creamy and anything but boring. An added benefit is all the things you can do with this natural-born recipe enhancer. | We combined delicious unroasted cacao and an organic blend of greens to create a delicious chocolate protein drink with a full serving of veggies. |
| Keto Friendly? | ✓ | ✓ | ✓ | ✓ |