- 20g COMPLETE PROTEIN PER SERVING: ICONIC’s chocolate protein powder is a low carb mix of both whey protein and casein protein which is slower-digesting and more filling than your run-of-the-mill whey protein powder blends so that you stay fuller longer, eat less, and gain muscle instead of fat
- SIMPLE INGREDIENTS, DELICIOUS TASTE: ICONIC’s chocolate protein powder is a sugar-free version of our famous low carb protein drinks but simplified to just 5 natural ingredients with nothing artificial: grass fed milk protein isolate (whey protein + casein protein), cocoa powder, natural chocolate flavor, monkfruit extract, and sea salt. Mix with dairy-free milk alternative, almond milk, or into your favorite smoothies and baked recipes!
- TRULY GRASS FED PROTEIN POWDER: Sustainably sourced from grass-fed pasture-raised cows that graze on lush, nutritious grass their entire life. ICONIC low carb protein powder has 20 grams of the highest quality protein which is fully traceable from pasture to pouch and is hormone-free, pesticide-free, and antibiotic-free
- LOW CALORIE, LOW CARB, ZERO SUGAR: ICONIC Protein powder is a low-calorie, low-carb protein powder with zero sugar. Our low carb protein powders are naturally sweetened with monkfruit, and have no sugar or artificial sweeteners. They provide all the essential amino acids and bcaas. ICONIC is Non-GMO, lactose-free, gluten-free, soy-free, kosher, and contains no artificial sweeteners or artificial ingredients
- MIX IT, SHAKE IT, BAKE IT: Our grass-fed protein powder tastes delicious when mixed with 8-fl oz. of water, milk, or as a super coffee creamer with a boost of low carb protein powder. With 0g of sugar and <100 calories, ICONIC Protein powder is a great keto-friendly addition to your low carb, low sugar, or weight loss diet
From the brand
CHOOSE TO BE ICONIC
Level up your protein with ideal ingredients. No lactose, no soy, no gluten and no sugar. Lightly sweetened with a touch of monkfruit.
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ICONIC is about choosing yourself. Choosing your health, your happiness, your own success. Our products make it easier to nourish your body and mind, so you can be ICONIC.
ICONIC is always made with Quality Protein, Zero Added Sugar, and Ideal Ingredients found in nature.
Clean. Delicious. Totally Customizable. Now that’s ICONIC.
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WHAT KIND OF PROTEIN DOES ICONIC USE?
ICONIC uses Truly Grass Fed certified Milk Protein Isolate (MPI). Our MPI is the naturally occurring blend of 20% whey & 80% casein found in cow’s milk. It is never acid treated and is 99.99% lactose-free.
WHAT IS TRULY GRASS FED VERIFIED?
The Truly Grass Fed verification signifies: Non-GMO Project verification, cows that are at least 95% grass-fed, rBST-free, Antibiotic-free, and Animal welfare certified.
HOW IS ICONIC LACTOSE-FREE?
While our protein is derived from grass-fed cow’s milk, we use a micro-filtration process to skim off 99.99% of lactose.
Product Description
NEW LOOK. SAME ICONIC.
Same quality protein, same delicious flavor, dressed up in a brand new package.
– Billy Bosch, ICONIC Founder and CEO
Our Mission
At ICONIC, our mission is to provide you with clean, high protein drinks and powders that help you feel sustained, nourished, and energized all day long— because a busy lifestyle doesn’t mean you should have to compromise on good health.
- Lactose Free (99.99%)
- Gluten Free
- Soy Free
- Non-GMO Project Verified
- Grass Fed Verified
- Animal Welfare Approved
- Nothing Artificial
Choose to be ICONIC
Billy Bosch founded ICONIC in 2011, after struggling to find a protein drink that fit his strict standards of ingredient quality, flavor, and healthy macros.
ICONIC is about choosing yourself. Choosing your health, your happiness, your own success. Our products make it easier to nourish your body and mind your way so you can be the best version of you.
Below are our brand pillars, and to the right you can read our brand’s Mission. We are a small employee-owned brand with humble beginnings, and we appreciate the opportunity to help improve the human diet & leave the planet better than we found it. Thanks for trying ICONIC!
- Zero Sugar – ICONIC is ever so slightly sweet without any sugar or artificial sweeteners.
- Ideal Ingredients – GMO free & made without lactose, gluten, or soy.
Balanced Nutrition, Clean Label, & Ingredients You Can Trust
ICONIC protein powders provide 20 grams of protein, and ZERO grams of sugar per serving. You’ll also find a healthy dose of beneficial vitamins and minerals like potassium, calcium, and electrolytes. We promise our protein shakes and powders are always free from lactose, gluten, soy, and GMOs, and we use third-party lab testing to verify that our dairy is the highest quality. Now that’s ICONIC.
Great Taste starts with Great Ingredients
Grass-fed protein is one of the most nutritious foods on the planet. Packed with both whey & casein to keep you full longer, and the optimal balance of Omega-3s and Omega-6s, we’ve upped the ante by pairing it with healthful ingredients that promote energy, satiety and better well-being. As an added benefit, the simplicity of our formula makes it an easy protein boost add-in to your favorite recipes like cookies, pancakes, and more!
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Just 4-5 Simple IngredientsICONIC protein powders are made with just 4-5 real, simple ingredients. The kind you can spell & pronounce. We don’t use any fillers, preservatives, or artificial sweeteners. With fewer “extras”, you can feel confident that you’re putting only the best in your body. It’s a difference you can taste. |
Blends Smoothly with no ChalkinessWhat’s the worst part about other protein brands? They’re gritty, chalky, and they don’t dissolve well in water. Our premium protein is super fine — because of that, it blends smoothly in water with just a simple stir. For a perfect mix, throw it in a shaker bottle or in a protein smoothie. |
Taste the Grass Fed DifferenceWhat makes grass fed better? Not only are grass-fed cows happier and healthier—their milk is richer in healthy fats, vitamins and minerals, and free from harmful additives. We partner with a co-op of sustainable family farms where cows graze on green pastures all year round. The result is happier cows and higher quality protein. |
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| ICONIC Protein Shakes, Chocolate Truffle | ICONIC Protein Shakes, Café Latte | ICONIC Protein Shakes, Vanilla Bean | ICONIC Protein Shakes, Cacao + Greens | |
| Customer Reviews |
4.5 out of 5 stars
2,828
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4.2 out of 5 stars
1,766
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4.1 out of 5 stars
1,498
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4.5 out of 5 stars
772
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| Price | $47.99$47.99 | $47.99$47.99 | $46.99$46.99 | $47.99$47.99 |
| Grass Fed Protein | 20g | 20g | 20g | 20g |
| Sugar | 0g | 0g | 0g | 0g |
| Calories | 140 | 140 | 140 | 140 |
| Fiber | 4g | 4g | 4g | 4g |
| Lactose Free, Soy Free, Gluten Free | ✓ | ✓ | ✓ | ✓ |
| Non-GMO Project Verified, Truly Grass Fed, Animal Welfare Certified | ✓ | ✓ | ✓ | ✓ |
| Functional Benefit? | Protein | Protein + Caffeine | Protein | Protein + Organic Greens |
| Caffeine? | 100mg | |||
| What’s it taste like? | Decadent and delicious, our next-level chocolate milk will satisfy your taste buds with real cocoa powder and light natural sweeteners. | Made with real Colombian coffee, our creamy and delicious Café Latte protein drink is the perfect jump start to your day. | Our protein-packed Vanilla Bean is rich, creamy and anything but boring. An added benefit is all the things you can do with this natural-born recipe enhancer. | We combined delicious unroasted cacao and an organic blend of greens to create a delicious chocolate protein drink with a full serving of veggies. |
| Keto Friendly? | ✓ | ✓ | ✓ | ✓ |